Race Guards

Race Guards is a security services company in Nairobi. Despite having over 23 years in business, the company needed a lot of revamping as far as its branding and digital marketing aspects were concerned.

Client’s Objective

  • Lead generation
  • Sales
  • Brand visibility

Our Proposal and Approach

We began by reviewing the company’s online presence and noted that they did not have social media presence and that its website required a redesign – the content was not search-engine-optimized and the site had numerous broken links, ranked low, and did not attract any traffic.

  • We suggested and created social media accounts; created posts on a daily basis
  • We carried out a photo shoot to change the photos used on the website
  • We created a new company profile that was more detailed and objective.